
Reign Beauty Academy
Project Overview:
Reign Beauty Academy was a visionary offshoot of Reign Rituals—a bold, education-forward beauty studio space with curriculum built to support the next generation of beauty professionals. Though the academy never fully launched due to funding shifts during COVID, the creative foundation remains a testament to the depth of planning and design behind it.
James developed a full visual brand identity, educational course catalog, and studio layout that blended modern beauty culture with real-world business know-how. From curriculum design and licensure navigation to student communication systems and digital presence, this project showcases what it means to build a beauty academy from concept to near-creation.
Project Overview:
Full brand development
50 page school course catalogue
Marketing materials design including business cards, school brochures, posters, and marketing postcards
School brochure (outside)
School brochure (inside)