Soul Tree Studio

Project Overview:

Soul Tree Studio is a solo hair studio offering custom cuts, color, and styling in an intentionally calm, high-vibe space. The owner reached out for a complete visual refresh — one that felt elevated, modern, and aligned with her soulful approach to beauty.

We collaborated on a full brand overhaul, including a new logo, color palette, font system, and visual direction. The website was redesigned on Squarespace to reflect the studio’s grounded, minimalist aesthetic while offering clear service information, an easy path to booking, and mobile-first functionality.

Image of a Macbook Pro with a web browser opened to the homepage for Soul Tree Studio. Theres a gold logo, pink accents in the navigation bar, the silhouette of a woman with her hair blowing in the background.

Project Deliverables:

  • Custom Squarespace
    Web Design

  • Extensive custom graphics

  • Booking system setup & integration via Acuity

  • Copy refinement and SEO-optimized structure

  • Video editing

Image of feathers falling like cut hair around a golden moon. Shears hover above the scene.
Logo graphic with 'Soul Tree Studio' in black, with a black crescent moon, sheers, a feather, and hands underneath.